Andrew Coyle
Jul 14, 2021

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The idea behind a "hypothetical persona" or any hypothetical document is to define a hypothesis to test through contextual inquiries and analysis. It's can be a starting point before conducting the necessary user research and should not be used to base actual design decisions on.

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Andrew Coyle
Andrew Coyle

Written by Andrew Coyle

Formerly @Flexport @Google @Intuit @HeyHealthcare (YC S19) Currently designing https://www.formsandtables.com/

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